The decision to go entirely free-range was not just ethical — it transformed the quality of every product we raise.
When we converted our final poultry shed to open paddock access in 2019, some said we were making things harder for ourselves. They were right — and completely wrong at the same time.
Yes, managing free-range flocks requires more land, more labour, and more careful rotation to prevent pasture degradation. But the results speak for themselves: our egg yolks are a deep amber-orange, our meat chickens take twice as long to grow but command a premium price, and our flock health has never been better.
Stress in poultry leads to elevated cortisol, which degrades both flavour and welfare. Giving birds space, sunlight, and the ability to express natural behaviours eliminates that stress entirely.